NeuroMarketing -- the Positive and Negative...


Your Brain has been stimulated by Neuromarketing without your knowledge for years...

Advertisers spend Billions on Neuromarketing to prompt you to purchase their products.  They know far more about your brain than you do.  It is time for you to understand the power of visual (and other stimulation) upon your brain- so that you can protect yourself from overload and create an environment that supports you and your goals...

It is important to create your own "Positive Neuromarketing" in your own living aspaces...

Joe Camel-- NeuroMarketing for children...


My first "AHA Moment" of looking into the world of Neuromarketing was in 1981-- when while relaxing in bed and reading a magazine-- I flipped it over and "saw" the real Joe Camel for the first time.  RJ Renolds tobacco company always bought the back page in major magazines.   Joe Camel has since been gone for many years-- ostensibly because his cartoon image was attractive to children.  But there was more:  I saw how they sculpted the male anatomy into his face.  How his lip looked like female anatomy.  How the cigarette implanted was symbolic of the sex act.  Children are all attracted to the forbidden.  Joe had it!  He was doing everything forbidden-- and looking cool. Much to say about his persona, but I will stop here.  This is neuromarketing at its worst: subliminal advertising. 

Learning from Nature's Designs: Form follows Function


  • (This is an progress layout...)

  • Subjects to Cover:

  • Nature is Beautiful by Design:  its therapeutic
  • Parasympathetic imagery:
  • Nature's "All OK" images:  garden, still water, peaceable kingdom, calm, quiet, metabolizing
  • Nature's Creation Images: order, structure, growth,  nurturing, mothering, colors of life
  • Sympathetic Overload Imagery:
  • Nature's Warning Signs: bright... striped... sharp... pointed... threatening... stiff... appearing larger
  • Nature's Dissolution/Destruction images:  chaos... disarray, disorder, scattered, evidence of speed, consumption, colors of death or danger.  Over excitation to prompt a (danger) response.
  • Flight... Fight... or Freeze:   Lizard Brain/Amygdala

A Question:  What do we want to look at all day?  Read between the lines of the visual cues...

  • A Brain Based Approach to looking at all forms of Visual Imagery:
  • NeuroMarketing tricks to pull you down into your reptilian brain: Stimulus Response
  • Your Lizard Brain is still running the show
  • Sympathetic overload vs Parasympathetic recovery
  • All Media is overwhelming us

  • NeuroMarketing on TV: Drug company ads
  • Modeling behavior in drug ads-- leading the witnesses
  • Cognitive Dissonance
  • Neuro Linguistic Programming
  • Linking to other senses and concepts
  • Camouflage and Decision Paralysis
  • Shell games, eye tracking and fast media editing

  • Visual prompts that are symbols: (Amazon Smile...)
  • 95% of decisions are made by the subconscious
  • A brief overview of Dr Rick Hanson's work-- Your internal Lizard, Mouse and Monkey parts of the brain
  • Advertising jingles are mantras-- your "internal parrot"
  • The Negativity Bias in advertising motivates you by fear/shortage: "act now"... or you will lose out...
  • The Steady Gaze of the drug company TV ad actors-- to hold you in communion
  • The Primate Intimidation Stare:  in automotive design, in fashion advertising...

  • Hierarchy of Needs-- a Postulate:
  • 1: Food and Shelter  
  • 2: Social Status (via costuming/wearable trophies)
  • 3: Finding a Mate...
  • 4: The Nest and the Nesting Urge
  • The Urge to Trophy, etc...

  • Personal Art vs Impersonal Art: 
  • The Pump of Commerce:  Overstuffed Dark toned Tuscan (Personal representational art) to Austere Light toned clean lines and (Impersonal Abstract Art)
  • Personal and Impersonal Art in religious artifacts and traditions: Zen vs Christianity
  • Lesson:  Buy art You Love-- Forget the design trends!
  • Zen and the Art of looking at Art
  • What the Taoists can teach us about viewing life:  Include death in the picture-- it is part of life.  The  whole big picture helps us to reframe what is important: savor the beauty of the moment 
  • The Off Switch  
  • Rest and recovery-- give it time to sink in

Retraining your Brain:  Tips from Rick Hanson-- author of Buddha's Brain

  • Take only 20 seconds to focus on what you want to drive into long term memory.  For me-- when I had to give up art-- it was appreciating the intense red of the geraniums outside: "Color that exceeds its form"
  • Caudate nucleus -- the reward center of the brain-- how nuns lit this up: thinking of their spiritual experiences.   Why we need inspirational art in our lives-- whether representational or non representational.  
  • The earliest art forms: Rock Art...  Artifacts..
  • Include a nod to the Mystery of Life in your living and work space.  "You are here"

  • More:  
  • We crave beauty and Nature selects for it.  Think of the beautiful male peacock-- strutting to impress the drab female.
  • Ribbons as Symbolic of Sine Waves and Flow Charts.. templates... cycles of Nature... circular movements as in recycling
  • Vision and the Brain, 3-D, "The Gaze of the Master"
  • How we put things together from very small amount of information: Quote Robert Lanza
  • Include a reference to The Double Slit Experiment--   The edges of Free Will, Duality vs Unity?
  • A Speculation on why we build monuments -- great cathedrals-- to gain benefaction?  Art as a tool.  Beauty as an offering.  Symbolism as a template for understanding...
  • Art as a tool for Propaganda
  • Feng shui